Technology, without the theatre
Simplifyed builds two things: AI and automation systems that take the repetitive work out of a business, and the technical layer between a trading idea and its execution. The same engineering, and the same refusal to claim more than we can show.
What we do
Most traders who want to automate hit the same wall. The strategy is fine. The problem is everything around it: a server that has to stay up during market hours, a broker API that expires its session at the worst moment, alerts that fire twice, and no way to tell afterwards what actually happened.
That gap is what Simplifyed exists to close. We deploy and operate the automation stack, build the indicator and strategy logic when you would rather not, and train the people who have to run it. The execution core is open-source OpenAlgo, with our own layer on top — we say so plainly, because you should know what you are running.
Businesses outside trading hit a version of the same wall: the enquiry nobody answered until morning, the details typed into three systems, the answer sitting in a file only one person can find. We build AI and automation for that work, and we run it in our own business — this site and the trading product behind it were built with AI coding agents and have agents running in the background of both.
What we do not do
We do not manage portfolios, provide investment advice, run a signal service, or take a share of anyone’s profits. Those are regulated activities with their own registration requirements, and we are not registered for them. A vendor blurring that line is a vendor to be careful with.
How we operate
Four commitments
These constrain what we are willing to sell you, which is the point of writing them down.
01
We are a technology provider, and only that
We build and operate technology — AI and automation systems for businesses, and trading infrastructure for traders. On the trading side that boundary is absolute: we do not manage money, recommend trades, or accept any fee linked to your results. If you need investment advice, you need a SEBI-registered advisor.
02
We do not publish numbers we cannot defend
No win rates, no returns, no backtest curves in a sales page. Any figure we cannot support with a documented methodology, date range and cost assumptions is a figure we leave out.
03
Limitations are published, not buried
Every product page states what the product does not do. A customer who understood the limits before buying does not become a refund request afterwards.
04
You keep control of your money
Orders route to your own broker account through your own API credentials. We never hold client funds and never have custody of them.
Two practices, one workshop
The trading side and the AI side are the same engineering applied to different work, and neither is a sideline. If you came for one and wondered about the other, ask — the answer is usually that we have already built it for ourselves.
Work with us
Start with a conversation about your setup. No obligation, and no pressure to buy something that will not help.